When

November 23rd, 2016
At 10u30

Where

Mechelen
@Telenet HQ

Super early bird tickets are on sale now

Register Now

Welcome to the Strategic Marketing Day
An outlook towards the next marketing - 2020. The merge of strategy, innovation & social marketing

A well-known formula…

You can still follow us on Twitter with #smdayBE, because the formula itself won’t change. You still have a full afternoon to learn and discover the secrets of a working marketing strategy. And the time to network with other marketing professionals.

High level marketing intelligence…

Gain marketing knowledge with tips, tricks, cases and insights of national and international speakers and companies. You will be able to start implementing this knowledge immediately after a #smdayBE edition.

A new name…

The Strategic Marketing Day is the new name of the Social Media Day. After 7 years, social has become a part of the general company strategy. Time to go further into details on what strategic marketing is all about!

The Speakers

Meet the confirmed speakers

Hans
Smellinckx

Managing Director @ The Marcom Factory

Antoinette
Hoes

CEO @ Wunderman Amsterdam

Antoinette is at the helm of Wunderman Amsterdam, an international agency based in Amsterdam  which lives its mantra “Creatively Driven, Data Inspired".  In her role as CEO she is responsible for the agency’s strategic progression and offering. She is passionate about data, tech and supporting brands in effectively communicating with people in today’s digital first society Antoinette has gained extensive experience from her role as Head of Strategy at digital trailblazer DDB & Tribal Worldwide, Amsterdam. At the agency, she was instrumental to the success of global innovation projects such as Heineken Ignite, the brand’s first interactive bottle, and the digital brand transformation of McDonald’s. Nominated twice for the AdWards Dutch Online Media Woman of the Year and winner of the WARC Prize for Social Media Strategy 2013, she shares her wide ranging knowledge in the fields of brand, digital and creative strategy in the jury rooms of the Effies, Festival of Media Global, Cross Media Award, ADCN, World Press Photo, AME, the Global Awards and many more. Also a seasoned and insightful speaker, she has taken the stage at many international festivals including Cannes Lions Festival of Creativity, DMEXCO, BrandX at WebSummit and The Mobile Convention. Self-proclaimed ‘digital nerd’  and ‘culture vulture’, Antoinette finds inspiration from the intersecting worlds of art and technology.

Yannick
Khayati

Managing Partner @ Trigger, the growth hacking agency

Jun
Stryckers

Business Development Manager @ Social Karma

Maarten
Van Herck

Head of Digital @ Duval Branding

Justin
Saddlemyer

Senior Behavioral Researcher @ Needle Strategy

Lut
Wyers

CEO @ COCOMO & Identify.Me

Jonas
De Cooman

Co-founder @ Appiness

Nick
Decrock

CEO @ Postbuzz

Conference Schedule

Packed with strategic insights, just for you.

10:30 am

Welcome & registration


11:00 am

Naar een nieuwe mindset

Lut Wyers
CEO @ COCOMO & Identify.Me

Met jaren ervaring in haar rugzak, de creatieve wereld als haar dagelijks speelveld en haar boek “Naar een nieuwe mindset” als leidraad neemt Lut je met haar enthousiasme en energie mee op pad. Ze doet je stilstaan bij jouw huidige manier van denken en slaat je met verstomming over jouw vastgeroeste denkpatronen. Ze doet je verbazen met cases over simpele technieken maar ook diepgaandere werkwijzen. Vervolgens reikt ze je de hand om met behulp van een aantal handvatten een nieuwe weg in te slaan.

11:30 am

After e-commerce, m-commerce, now v-commerce

Jonas De Cooman
Co-founder @ Appiness

Appiness uses the latest technology to add metadata to video files. What is the relevance of metadata for video. If you know that – by 2020 – 80% of the internet traffic will be video. If you know that the younger generation is massively installing ad blockers. Then you can feel the potential in bridging video with e-commerce. Brands no longer want to pay for eyeballs, they want to pay for transactions.

12:00 pm

Machines as Matchmakers

Nell Watson
Associate faculty Artificial Intelligence & Robotics @ Singularity University

In this talk technology philosopher Nell Watson will explore how machine intelligence can be deployed as a method of understanding human beings, to catalogue their values and perspectives, and attempt to guess what one is thinking. These techniques unlock new ways to predict behavioural outcomes in an individual and societal level, and perhaps even map inner processes that a person may not be aware of, deep within themselves.

Discover the latest methods than machines have to understand us, what that means for commerce, and how it’s going to change everything.

12:30 pm - 1:30 pm

Lunch


1:30 pm

Buurman, wat doe je nu?

Nick Decrock
CEO @ Postbuzz

Of beter gezegd, wat doe je niet meer? Globalisering, digitalisering en toenemende verstedelijking hebben de buurt rondom ons in de anonimiteit gedrukt. We hebben geen idee meer van wat er onder onze neus plaatsvindt. Zelfs de buurvrouw blijkt niet meer sexy … tenzij ze op Tinder zit 😉 Hetzelfde kan gezegd van de lokale handelaars, verenigingen en zelfs onze gemeente. Uit het oog is uit het hart, verdrongen door globale online spelers die alle aandacht en koopkracht wegnemen die er nog rest. Het wordt hoog tijd dat die plek waar we wonen, waar onze kinderen naar school gaan, waar we graag een pintje gaan drinken, … terug de aandacht krijgt die ze verdient.

2:00 pm

The real omnichannel challenge

Hans Smellinckx
Managing Director @ The Marcom Factory

This session is a wake-up call for all marketing professionals, it’s time to transform and take the challenge for changing your organisation for the future. No more hiding behind GRP’s or three letter words that have absolutely no meaning in the boardroom. An inspiring talk about change and fixing the basics. Who is moving your cheese!

2:30 pm

How content really performs online

Maarten Van Herck
Head of Digital @ Duval Branding

During this talk, you will get to know how to build a content strategy and leverage it through different channels. This way the content you produce is omnichannel and all the different building blocks add on towards measured lead generation and conversions. Make your content really perform. 

3:00 pm

Break


3:20 pm

Stop spending time on shitty marketing

Yannick Khayati
Managing Partner @ Trigger, the growth hacking agency

3:50 pm

Using data from social media to profile consumers

Jun Stryckers
Business Development Manager @ Social Karma

Profiler unlocks and harnesses the power of the data that lies behind Facebook.

On the social network we all share details about our life: things we do, things we like, who we are connected with, the music we love, the causes we defend, who we vote for, what we buy or consume, what sports we practice, what media we watch, read or listen, etc.

Profiler takes all this Facebook data in order to create persona with exclusive insights (> 3500 criteria) about consumer demographics, interests, behaviours and much more. As a result, the market research outputs are highly accurate, and attractive to marketers and other marketing professionals seeking to identify new opportunities for growth or channels to connect with consumers. The service qualifies the audience of your choice (Customer database, Facebook fans, People interested in a specific Brand, Website visitors, etc.) on almost any type of criteria. Our new market study approach allows you to ask an unlimited number of questions to an incomparable sized panel.

With Profiler you can get to know what really inspires and motivates your target groups. Profiler helps Agencies and Brands to increase their customer Intelligence.

Remember , Knowledge is power and your customers are your greatest source.

4:20 pm

Break


4:45 pm

Consumer Behavior and the Impact of Digital Transformation

Justin Saddlemyer
Senior Behavioral Researcher @ Needle Strategy

Many existing insights into consumer behavior are grounded in pre-digital contexts. This presentation will attempt to address this inconsistency by describing how technology interacts with and shapes principles of consumer psychology. Examples in the industry where these insights are ignored and acknowledged will be discussed, with the ultimate goal of providing strong marketing guidance with the modern consumer in mind.

5:20 pm

De consument als cyborg: de toekomst van wearables en implantables

Antoinette Hoes
CEO @ Wunderman Amsterdam

Consumenten kwantificeren steeds meer aspecten van hun dagelijks leven, of het nu het aantal stappen zijn wat ze nemen of microchips die in contact staan met het zenuwstelsel. Na de wearables zijn de implantables de toekomst. Het lijkt science fiction, maar het lichaam als het volgende merk-interface is dichter bij dan we denken.

Door consumenten de controle over hun gezondheid en hun welzijn te geven kunnen merken sterke banden met hen smeden en krijgen ze toegang tot het hedendaagse goud: gebruikersdata. In haar sessie deelt  Antoinette Hoes, CEO van Wunderman Amsterdam, haar kennis en inzichten over de toekomst van wearables en implantables en bespreekt ze hoe marketeers scifi en de consument als cyborg kunnen omarmen.

6:00 pm - 7:30 pm

Networking drink


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Why is this conference for you?

Find new ways of thinking and problem-solving

We strive to have innovative and inspiring speakers on the #smdayBE stage, speakers with a proven track in an out-of-the-box thinking attitude. Learn how to create that new mindset enabling you to find new ways of doing (online) business! Embrace ideas and tactics how you manage to think wider than the traditional ecosystem to find new opportunities and markets!

Stay ahead of the curve

Knowledge is power! Discover new insights, best practices and new solutions that will help you defining your marketing 2020 strategy. Lift your marketing strategy towards a higher level and take that leap ahead in the competitive landscape you’re facing these days.

Strengthen Your Skills

A broader knowledge, visionary insights and being engaged in a network with the right people on the right moment, are highly respected skills today. Become part of our community with thousands of “likeminds”. When you’re more into in-depth knowledge and insights, we provide trainings and workshops. Improve your skills through our trainings in collaboration with our partners and other specialized professionals of the #smdayBE network.

Networking opportunities

The iron tower is definitely outdated anno 2016. Get out and explore! Vision, sharing knowledge and strategic partnerships are key in a fast evolving society and business environment. Meet new people, visionary speakers and the solutions to support your marketing 2020 strategy.

Pricing & Registration

Super early bird tickets available till October 31st.

Fill out your information

€ 179

Regular

When you have to opt for this ticket, this means you missed super early and early bird. But you can still join!

€ 149

Early bird

Tickets available from November 1st till November 18th. You will save € 30

€ 129

Super early bird Save NOW

This ticket is available till October 31st. You will save € 50.

Partners

The #smdayBE is only possible thanks to these partners! Get in touch

  • Bisnode
  • Social Seeder
  • Combell
  • SafeShops.be
  • VLCM
  • MediaSpecs
  • WhitepaperCentral

Location and Venue

Our host will be Telenet in Mechelen

Venue

Telenet

Our host for this edition will be Telenet in Mechelen.

Liersesteenweg 4, 2800 Mechelen

Additional details