November 23rd, 2016
Super early bird tickets are on sale nowRegister Now
You can still follow us on Twitter with #smdayBE, because the formula itself won’t change. You still have a full afternoon to learn and discover the secrets of a working marketing strategy. And the time to network with other marketing professionals.
Gain marketing knowledge with tips, tricks, cases and insights of national and international speakers and companies. You will be able to start implementing this knowledge immediately after a #smdayBE edition.
The Strategic Marketing Day is the new name of the Social Media Day. After 7 years, social has become a part of the general company strategy. Time to go further into details on what strategic marketing is all about!
Meet the confirmed speakers
Nell Watson, Associate faculty Artificial Intelligence & Robotics @ Singularity University
Nell Watson FRSA FIAP is an engineer, entrepreneur, and futurist thinker who grew up in Northern Ireland. She has a longstanding interest in the philosophy of technology, and how extensions of human capacity drive emerging social trends.
Nell has had an unusual career, including teaching post-grad Computer Science at the age of 24, and later co-founding a successful Graffiti arts company. Her ability to bridge the world of technology and the Humanities makes it easy for her to translate complex subjects so that they can be clearly understood.
In 2010 Nell founded Poikos, a machine learning-driven ‘AI for for body measurement’. Nell’s patented technology ‘dematerialises’ the 3D body scanner, by providing accurate 3D scans of the body with only 2D camera hardware, such as that found within smartphones, or laptops. This may then be applied to a range of markets, such as mass customisation, and health.She is also Co-Founder of OpenEth.org, an ‘ethical explication engine’ that aims to crowdsource ethical heuristics for autonomous systems.
Nell lectures globally on Machine Intelligence, AI philosophy, Human-Machine relations, and the Future of Human Society, serving as Associate Faculty of AI & Robotics at Singularity University.
CEO @ Wunderman Amsterdam
Antoinette is at the helm of Wunderman Amsterdam, an international agency based in Amsterdam which lives its mantra “Creatively Driven, Data Inspired". In her role as CEO she is responsible for the agency’s strategic progression and offering. She is passionate about data, tech and supporting brands in effectively communicating with people in today’s digital first society Antoinette has gained extensive experience from her role as Head of Strategy at digital trailblazer DDB & Tribal Worldwide, Amsterdam. At the agency, she was instrumental to the success of global innovation projects such as Heineken Ignite, the brand’s first interactive bottle, and the digital brand transformation of McDonald’s. Nominated twice for the AdWards Dutch Online Media Woman of the Year and winner of the WARC Prize for Social Media Strategy 2013, she shares her wide ranging knowledge in the fields of brand, digital and creative strategy in the jury rooms of the Effies, Festival of Media Global, Cross Media Award, ADCN, World Press Photo, AME, the Global Awards and many more. Also a seasoned and insightful speaker, she has taken the stage at many international festivals including Cannes Lions Festival of Creativity, DMEXCO, BrandX at WebSummit and The Mobile Convention. Self-proclaimed ‘digital nerd’ and ‘culture vulture’, Antoinette finds inspiration from the intersecting worlds of art and technology.
Senior Behavioral Researcher @ Needle Strategy
Packed with strategic insights, just for you.
CEO @ COCOMO & Identify.Me
Met jaren ervaring in haar rugzak, de creatieve wereld als haar dagelijks speelveld en haar boek “Naar een nieuwe mindset” als leidraad neemt Lut je met haar enthousiasme en energie mee op pad. Ze doet je stilstaan bij jouw huidige manier van denken en slaat je met verstomming over jouw vastgeroeste denkpatronen. Ze doet je verbazen met cases over simpele technieken maar ook diepgaandere werkwijzen. Vervolgens reikt ze je de hand om met behulp van een aantal handvatten een nieuwe weg in te slaan.
Jonas De Cooman
Co-founder @ Appiness
Appiness uses the latest technology to add metadata to video files. What is the relevance of metadata for video. If you know that – by 2020 – 80% of the internet traffic will be video. If you know that the younger generation is massively installing ad blockers. Then you can feel the potential in bridging video with e-commerce. Brands no longer want to pay for eyeballs, they want to pay for transactions.
Associate faculty Artificial Intelligence & Robotics @ Singularity University
In this talk technology philosopher Nell Watson will explore how machine intelligence can be deployed as a method of understanding human beings, to catalogue their values and perspectives, and attempt to guess what one is thinking. These techniques unlock new ways to predict behavioural outcomes in an individual and societal level, and perhaps even map inner processes that a person may not be aware of, deep within themselves.
Discover the latest methods than machines have to understand us, what that means for commerce, and how it’s going to change everything.
CEO @ Postbuzz
Of beter gezegd, wat doe je niet meer? Globalisering, digitalisering en toenemende verstedelijking hebben de buurt rondom ons in de anonimiteit gedrukt. We hebben geen idee meer van wat er onder onze neus plaatsvindt. Zelfs de buurvrouw blijkt niet meer sexy … tenzij ze op Tinder zit 😉 Hetzelfde kan gezegd van de lokale handelaars, verenigingen en zelfs onze gemeente. Uit het oog is uit het hart, verdrongen door globale online spelers die alle aandacht en koopkracht wegnemen die er nog rest. Het wordt hoog tijd dat die plek waar we wonen, waar onze kinderen naar school gaan, waar we graag een pintje gaan drinken, … terug de aandacht krijgt die ze verdient.
Managing Director @ The Marcom Factory
This session is a wake-up call for all marketing professionals, it’s time to transform and take the challenge for changing your organisation for the future. No more hiding behind GRP’s or three letter words that have absolutely no meaning in the boardroom. An inspiring talk about change and fixing the basics. Who is moving your cheese!
Maarten Van Herck
Head of Digital @ Duval Branding
During this talk, you will get to know how to build a content strategy and leverage it through different channels. This way the content you produce is omnichannel and all the different building blocks add on towards measured lead generation and conversions. Make your content really perform.
Managing Partner @ Trigger, the growth hacking agency
Business Development Manager @ Social Karma
Profiler unlocks and harnesses the power of the data that lies behind Facebook.
On the social network we all share details about our life: things we do, things we like, who we are connected with, the music we love, the causes we defend, who we vote for, what we buy or consume, what sports we practice, what media we watch, read or listen, etc.
Profiler takes all this Facebook data in order to create persona with exclusive insights (> 3500 criteria) about consumer demographics, interests, behaviours and much more. As a result, the market research outputs are highly accurate, and attractive to marketers and other marketing professionals seeking to identify new opportunities for growth or channels to connect with consumers. The service qualifies the audience of your choice (Customer database, Facebook fans, People interested in a specific Brand, Website visitors, etc.) on almost any type of criteria. Our new market study approach allows you to ask an unlimited number of questions to an incomparable sized panel.
With Profiler you can get to know what really inspires and motivates your target groups. Profiler helps Agencies and Brands to increase their customer Intelligence.
Remember , Knowledge is power and your customers are your greatest source.
Senior Behavioral Researcher @ Needle Strategy
CEO @ Wunderman Amsterdam
Consumenten kwantificeren steeds meer aspecten van hun dagelijks leven, of het nu het aantal stappen zijn wat ze nemen of microchips die in contact staan met het zenuwstelsel. Na de wearables zijn de implantables de toekomst. Het lijkt science fiction, maar het lichaam als het volgende merk-interface is dichter bij dan we denken.
Door consumenten de controle over hun gezondheid en hun welzijn te geven kunnen merken sterke banden met hen smeden en krijgen ze toegang tot het hedendaagse goud: gebruikersdata. In haar sessie deelt Antoinette Hoes, CEO van Wunderman Amsterdam, haar kennis en inzichten over de toekomst van wearables en implantables en bespreekt ze hoe marketeers scifi en de consument als cyborg kunnen omarmen.
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We strive to have innovative and inspiring speakers on the #smdayBE stage, speakers with a proven track in an out-of-the-box thinking attitude. Learn how to create that new mindset enabling you to find new ways of doing (online) business! Embrace ideas and tactics how you manage to think wider than the traditional ecosystem to find new opportunities and markets!
Knowledge is power! Discover new insights, best practices and new solutions that will help you defining your marketing 2020 strategy. Lift your marketing strategy towards a higher level and take that leap ahead in the competitive landscape you’re facing these days.
A broader knowledge, visionary insights and being engaged in a network with the right people on the right moment, are highly respected skills today. Become part of our community with thousands of “likeminds”. When you’re more into in-depth knowledge and insights, we provide trainings and workshops. Improve your skills through our trainings in collaboration with our partners and other specialized professionals of the #smdayBE network.
The iron tower is definitely outdated anno 2016. Get out and explore! Vision, sharing knowledge and strategic partnerships are key in a fast evolving society and business environment. Meet new people, visionary speakers and the solutions to support your marketing 2020 strategy.
Super early bird tickets available till October 31st.
When you have to opt for this ticket, this means you missed super early and early bird. But you can still join!
Tickets available from November 1st till November 18th. You will save € 30
This ticket is available till October 31st. You will save € 50.
The #smdayBE is only possible thanks to these partners! Get in touch
Our host will be Telenet in Mechelen
Our host for this edition will be Telenet in Mechelen.
Liersesteenweg 4, 2800 Mechelen