Thursday, March 1st, 2018
At 10u30


Combell seminar room

Don't miss the extras in this #smdayBE edition!

Register Now

2018 will be the year of Artificial Intelligence, Cryptocurrency, GDPR,...
But what about the challenges and the impact on your marketing strategy?

A new name…

The Strategic Marketing Day is the new name of the Social Media Day. After 7 years, social has become a part of the general company strategy. Time to go further into details on what strategic marketing is all about!

A well-known formula…

You can still follow us on Twitter with #smdayBE, because the formula itself won’t change. You still have a full afternoon to learn and discover the secrets of a working marketing strategy. And the time to network with other marketing professionals.

High level marketing intelligence…

Gain marketing knowledge with tips, tricks, cases and insights of national and international speakers and companies. You will be able to start implementing this knowledge immediately after a #smdayBE edition.

The Speakers

Meet the confirmed speakers


Digital Change Evangelist @ LAVA Consult


Co-Founder @ Selma.ai


Strategic Technologist @ These Days

Flageollet- Kalkoene

Programmatic Industry Manager @ Google


Managing Director @ IPG/Dynamic


Head of Video Strategy @ StoryMe


Founder @ Investereum


Managing Director @ NewFusion

Conference Schedule

Packed with strategic insights, just for you.

10:30 am - 11:00 am

Welcome and registration

11:00 am - 11:30 am

GDPR voor Marketeers; waarom de marketingafdeling een cruciale rol speelt

Wim Labie
Digital Change Evangelist @ LAVA Consult

Vele marketeers beseffen niet wat hun verantwoordelijkheid is voor het bedrijf als het aankomt op de GDPR. Als marketeer verzamel je, verwerk je en gebruik je dagelijks persoonlijke data. Wat kan en wat kan niet (meer)?

11:30 am - 12:00 pm

How to listen to 500.000 customers and more

Pieter Strouven
Co-Founder @ Selma.ai

How many hours have you and your team spent listening to inspirational talks about how AI is the future of everything? How much EUR/USD/bitcoin has this realized for your organization to date? The time has come for AI to get practical, and Selma.ai is one of those companies striving to make true personalized marketing a reality for all.

12:00 pm - 12:30 pm

Strategie en technologie, de nieuwe marketingmix

Lenny Benaïcha
Strategic Technologist @ These Days

12:30 pm - 1:30 pm

Lunch, offered by Combell

1:30 pm - 2:00 pm

Wat Blockchain nu juist is en waar voor u de opportuniteiten liggen

Andrew Turner
Founder @ Investereum

De wereld van blockchain loopt vol met gepassioneerde personen die niets liever doen dan spreken over deze disruptieve technologie. Jammer genoeg gebeurt dat nog altijd vanuit een zeer technisch standpunt waarbij ze het moeilijk hebben hun kennis op een begrijpbare manier over te brengen. Andrew Turner is als product marketeer in hart en nieren, en sinds kort founding partner van blockchain-bedrijf Investereum, daartoe wél in staat. Op een hele begrijpbare manier worden de principes van Blockchain uitgelegd en de verschillende toepassingen en mogelijkheden daarvan. U zal versteld staan dat Blockchain meer is dan Bitcoin en Ethereum.

2:00 pm - 2:30 pm

The merging of Digital and Physical Worlds in 2018

Vince Nys
Managing Director @ NewFusion

2:30 pm - 3:00 pm

Marketing in the Age of the Digital Assistant – Data Driven Transformation

Stephanie Flageollet- Kalkoene
Programmatic Industry Manager @ Google

In a world where the consumer is always online and the amount of relevant data points grows exponentially, a question arises: how to better connect with your consumers in a technology-driven world?

3:00 pm - 3:30 pm


3:30 pm - 4:00 pm

A Tesla, a Spaceship and a marketeer meet in a bar…

Danny Devriendt
Managing Director @ IPG/Dynamic

The old days are over. New balls. New tech. New platforms. New Gods. Volatile audiences. A data monster. Marketers that grew up in the time of Methusalem struggling with altered Carbon. Expectations, regulations and new ethics fuel the art of conversional dreaming.

4:00 pm - 4:30 pm

How to think video first to optimize conversions in all your company departments

Yan Ketelers
Head of Video Strategy @ StoryMe

You’ll get inspired, maybe blown away, by how to optimize your company touchpoints with video. StoryMe’s Founder & CEO, Lorenzo, will talk you through the entrepreneurial story and why video is booming before Head of Video Strategy, Yan, will go through 20 concrete touchpoints where you can implement video to rock your business.


About Yan Ketelers:

Yan is a growth marketeer and head of Video Strategy at scale-up company StoryMe. Before being a Video Strategy Inspirator he started his career by joining the three founders of Bubble Post as first employee and head of Marketing and Communications. What makes him happy? Fresh snow.

4:30 pm - 5:30 pm

Growth Hacking Power Session

Peter van Sabben
Co-Founder @ Growth Tribe

Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way. A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.

5:30 pm - 6:30 pm

Network drink, offered by Combell


Volg ons mee op Facebook of Twitter via #smdayBE

Why is this conference for you?

Networking opportunities

The iron tower is definitely outdated anno 2016. Get out and explore! Vision, sharing knowledge and strategic partnerships are key in a fast evolving society and business environment. Meet new people, visionary speakers and the solutions to support your marketing 2020 strategy.

Find new ways of thinking and problem-solving

We strive to have innovative and inspiring speakers on the #smdayBE stage, speakers with a proven track in an out-of-the-box thinking attitude. Learn how to create that new mindset enabling you to find new ways of doing (online) business! Embrace ideas and tactics how you manage to think wider than the traditional ecosystem to find new opportunities and markets!

Stay ahead of the curve

Knowledge is power! Discover new insights, best practices and new solutions that will help you defining your marketing 2020 strategy. Lift your marketing strategy towards a higher level and take that leap ahead in the competitive landscape you’re facing these days.

Strengthen Your Skills

A broader knowledge, visionary insights and being engaged in a network with the right people on the right moment, are highly respected skills today. Become part of our community with thousands of “likeminds”. When you’re more into in-depth knowledge and insights, we provide trainings and workshops. Improve your skills through our trainings in collaboration with our partners and other specialized professionals of the #smdayBE network.

Pricing & Registration

Super early bird tickets available till February 23rd

Fill out your information

€ 129


When you have to opt for this ticket, this means you missed early bird. But you can still join!

€ 99

Early bird Save NOW

Tickets available till February 23rd. You will save € 30


The #smdayBE is only possible thanks to these partners! Get in touch

  • Bisnode
  • The House of Marketing
  • Husky
  • WhitepaperCentral
  • MediaSpecs
  • VLCM
  • SafeShops.be
  • Combell
  • Ambassify
  • DMB

Location and Venue

Seminar room @ Combell Gent offices


Seminar room @ Combell Gent offices

Skaldenstraat 121, 9042 Gent

Additional details