Thursday, September 27th, 2018
At 13h00


Barco Campus

Don't miss the extras in this #smdayBE edition!

Register Now

This edition: Show me the money!!
The science of turning marketing into revenue.

The money

Every marketing effort you do as a marketer comes down to one single point: money! Not only on how you spend it, if you have the opportunity, but most important, how to make it. What is the ROI of your efforts? How to measure it? Which simple tricks can you implement to make it happen? Where is the revenue?

The future

Looking at what is going on in several medium and big companies, you will see that silos are about to disappear. Sales and marketing are growing towards each other. Joint efforts are set up as customers are more informed than before. And you need to be there where your prospect or customer is!

The level

Gain marketing knowledge with tips, tricks, cases and insights of national and international speakers and companies. You will be able to start implementing this knowledge immediately after a #smdayBE edition.

The Speakers

Meet the confirmed speakers




Word-of-Mouth Director @ Ambassify


Founder @ Meubis


Owner @ Leadstreet


Founder @ Chaomatic


Founder @ SoBuzzy


VP Corporate Marketing @ Barco

Conference Schedule

Packed with strategic insights, just for you.

1:00 pm - 1:30 pm


1:30 pm - 1:40 pm

Welcome by Barco

Rebecca Vanderpiete
VP Corporate Marketing @ Barco

1:40 pm - 2:10 pm

The Bellewaerde Adventure Club; from advocacy to revenue… and more! The insights of true community marketing.

Koen Stevens
Word-of-Mouth Director & Architect @ Ambassify

2:10 pm - 2:40 pm

Social commerce: how to capture and engage leads

Kel Wouters
Founder @ SoBuzzy & SoBaggy

2:40 pm - 3:00 pm

Increasing sales by automating field marketing and services.

Jérôme Corbiau
CEO @ Neareo

3:00 pm - 3:30 pm

How to fuel your business with a personal marketing strategy

Dimitri Samaras
Founder @ Meubis

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. Look f.ex. at Leapp, the fast-growing business on second hand Apple products. Everything looked fine, till June 8th, 2018.They went out of business.

However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.

You have to analyze and understand the basic mechanics of your messages and tone of voice and how to effectively reach a larger audience without losing the ball. The secret to all of this? No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversions, you’ll just be losing money and customers.

Either way you slice it, as long as the fundamentals of a sound business are there and you’re working tirelessly to build an authentic relationship with people by sincerely trying to add value on your products or services, then there are some go-to strategies you can use to market any business online.​

3:30 pm - 4:00 pm

Coffee break

4:00 pm - 4:30 pm

20 lead generation/sales tips you can implement today. Or tomorrow.

Johan Vandecasteele
Owner @ Leadstreet

We all spend a lot of time (and money) on generating new leads. You may have you a solid, long term, marketing strategy for doing so. Perhabs you don’t. But damn right, you want results right now. In this presentation, expect more than 20 lead generation and nurture tips. Practical, non-nonsense stuff you can start implementing tomorrow on your website. Or even today.

4:30 pm - 5:15 pm

Community Marketing – Terug naar de kern van het verhaal

Nele Pieters
Co-Founder @ Hotel Hungaria Academy

De digitale revolutie heeft een impact gehad op ons allemaal en dat uit zich lang niet altijd in digitale toepassingen. In een wereld waar we al bezig zijn met ‘the day after tomorrow‘, geeft deze workshop een gedurfde nieuwe kijk op marketing vandaag waarin technologie ondergeschikt is aan strategisch inzicht en in dienst staat van geloofwaardige en krachtige storytelling. Consumenten laten zich niet langer in hokjes steken op basis van eigenschappen zoals leeftijd, geografie, hobby’s of passies, maar omringen zich met gelijkgestemden op basis van een gevoel van verbondenheid. Neen, community marketing is niet ‘the next thing’ na influencer of content marketing. Community marketing gaat net terug naar de basis. Traditioneel doen bedrijven hun uiterste best om de consument te overtuigen met een boodschap die ‘harder, better, faster, stronger’ is. Wij tonen aan dat je, wanneer je de consument en zijn community centraal plaatst, veel dieper doordringt tot de kern van het verhaal. En dat op alle niveaus binnen het bedrijf.

5:15 pm - 6:00 pm

Sales sprints will keep your marketers fit

Michael Humblet
Founder @ Chaomatic

6:00 pm - 7:00 pm

The ultimate Barco experience!

7:00 pm - 9:00 pm

Walking dinner and networking


Volg ons mee op Facebook of Twitter via #smdayBE

Why is this conference for you?

Networking opportunities

The iron tower is definitely outdated anno 2018. Get out and explore! Vision, sharing knowledge and strategic partnerships are key in a fast evolving society and business environment. Meet new people, visionary speakers and the solutions to support your marketing 2020 strategy.

Find new ways of thinking and problem-solving

We strive to have innovative and inspiring speakers on the #smdayBE stage, speakers with a proven track in an out-of-the-box thinking attitude. Learn how to create that new mindset enabling you to find new ways of doing (online) business! Embrace ideas and tactics how you manage to think wider than the traditional ecosystem to find new opportunities and markets!

Stay ahead of the curve

Knowledge is power! Discover new insights, best practices and new solutions that will help you defining your marketing 2020 strategy. Lift your marketing strategy towards a higher level and take that leap ahead in the competitive landscape you’re facing these days.

Strengthen Your Skills

A broader knowledge, visionary insights and being engaged in a network with the right people on the right moment, are highly respected skills today. Become part of our community with thousands of “likeminds”. When you’re more into in-depth knowledge and insights, we provide trainings and workshops. Improve your skills through our trainings in collaboration with our partners and other specialized professionals of the #smdayBE network.

Pricing & Registration

Early bird tickets available till September 17th.

Fill out your information

€ 179


When you have to opt for this ticket, this means you missed early bird. But you can still join!

€ 129

Early bird Save NOW

Tickets available till September 14th. You will save € 50


The #smdayBE is only possible thanks to these partners! Get in touch

  • Bisnode
  • The House of Marketing
  • Husky
  • WhitepaperCentral
  • MediaSpecs
  • VLCM
  • SafeShops.be
  • Combell
  • Ambassify
  • DMB

Location and Venue

Barco Campus, Kortrijk


Barco Campus

Beneluxpark 21, 8500 Kortrijk

Additional details