Building a Community Brand
These days, everyone is talking about building brand communities, which has made the war for attention grow more intense than ever. But what if a subtle shift in perspective could help you step out of the war zone, find your true tribe and build the strongest community of all?
Find out how community brands take a new approach to brand identity: one that includes community at the very core of it, and tackles community building in a more organic and sustainable way. The first step? Shifting out of ‘customer centricity’ and starting with who you are.
Influencer marketing is without a doubt one of the most interesting and simultaneously challenging tactics for brands today, but there is only way to actually use it to build a community. Find out how community brands leverage the full power of real influence, and move consumers to become ambassadors instead of just customers.
Social media offer a never-seen-before opportunity to quickly and efficiently bring together your followers. Find out how community brands approach them as platforms to build their community a home - reinforcing their ties with and influence over their tribe.